Originally founded as Yeah Mate Apparel Co by Shane Carter on May 8th, 2021 (YEAH M8 DAY), Yeah Mate began as a solo endeavour inspired by the need to combat the isolation brought on by the pandemic. Shane set out to create a brand that used uniquely Aussie designs to spark connection, laughter, and a celebration of mateship through the power of genuine conversation. What started as just Shane’s vision has since evolved into a full team, now known simply as Yeah Mate. 
The brand has grown into a movement dedicated to reconnecting communities, clearing the static between our ears, and embracing the transformative impact of humour and meaningful chats to support and uplift those who need it most.