THE JOURNEY SO FAR

Originally founded as Yeah Mate Apparel Co by Shane Carter on May 8th, 2021 (YEAH M8 DAY), Yeah Mate began as a solo endeavor inspired by the need to combat the isolation brought on by the pandemic.


Shane set out to create a brand that used uniquely Aussie designs to spark connection, laughter, and a celebration of mateship through the power of genuine conversation. What started as just Shane’s vision has since evolved into a full team, now known simply as Yeah Mate. 


The brand has grown into a movement dedicated kickstarting connection, making mates for keeps, and clearing the static between the ears. 
One Chingwag at a time.

SHANE CARTER CEO & FOUNDER

YEAH MATE STORY
Poster

WHY WE EXIST
Title

Built to kickstart connection, make mates for keeps, and clear the static between the ears.

OUR PRINCIPLES

We don’t have values that shift—we have core principles that are solid as a rock.

A Great Mate's Legacy

Simmo, a cherished mate and the spark behind Yeah Mate, left us a legacy of laughter, mateship, and the unforgettable phrase, "Yeah mate!" 

In a conversation that changed everything, he looked at Shane and said;
 

 " You've gotta give it a crack - the world will love Yeah Mate " 

Those words lit the fire for an entire movement, and Simmo’s spirit lives on in every "Yeah Mate moment" we create. Though he sadly passed away on October 17, 2022, Simmo continues to inspire us to make the moment, embrace our mates, face challenges with a hearty laugh, and give it a crack!
To honour his memory, we’ve named the iconic koala head logo after him, a lasting tribute to his impact.

INSIDE THE ENGINE ROOM

SHANE CARTER

FOUNDER & CEO

SIMON HAILEY

CREATIVE & DESIGN

BEC CARTER

OPERATIONS & IT

OUR PARTNERS